Woolmark Optim Care NFC and AR

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About this project

ARE and Woolmark Innovation Australia have teamed up to design and develop and immersive and innovative application that combines NFC and augmented reality technology. The application has the ability to interface with Woolmark garments with the use of Augmented Reality markers embedded in the design of the print, as well as NFC chips sewn into the garments themselves.

The marker below is printed on the label on the inside of the jacket. Once you have downloaded the app got to AR mode and scan the marker to discover the Augmented Reality Experience


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